IT’S ABOUT THE JOURNEY, NOT THE DESTINATION & THE INCREDIBLE HUMANS YOU MEET ALONG THE WAY…

Meet Our Team

Danny Normington
– Co-Founder / Director –

Danny Normington is an innovative, forward thinking, business-focused director with strong leadership and people skills; establishing start-up businesses to management and directorship of large $10M+ enterprises.

Danny started his career in North Yorkshire, UK where he has seen a plethora of change within the industry over the past 18 years, from the dot com explosion to cloud computing, Google and Facebook becoming dominant global forces and the demise of a number of Global Investment Banks. Arriving in Sydney, Australia in early 2001 he has built up a reputation of consistency, passion and partnership with all the customers he’s engaged with.

Developing successful customer-centric businesses is a real passion for him and possessing the knowledge to create a “best practise” company will ensure minimal mistakes are made and in general customers and candidates receiving an increased consistent experience when engaging with FIRESOFT Consulting.

Erin Evans
– Co-Founder / Director –

Erin is a passionate, tenacious and people-focused director with a strong affinity for people management and development. Utilising her 13+ years’ experience in training and mentoring, Erin is dedicated to continually developing the internal FIRESOFT team enabling them to promise highly professional, educated and motivated consultants.

Erin has spent the past 11 years in business and people management. Her highly developed leadership skills and ability to build strong and trusting relationships has contributed to her past successes with her award-winning franchise in Canada which saw record breaking sales throughout 2007, 2008 and 2009 in spite of the GFC. Erin has further demonstrated an excellent ability within the Specialist Recruitment realm over the past 8 years in Australia, bringing her professionalism and tenacity to the Business Intelligence and Project Services space.

Her entrepreneurial passion budded at a very young age, always finding ways to start something new! From lemonade stands, bake sales and door to door fund-raising in the snowy Canadian winter she has since developed into an accomplished franchisee and business owner. She is exceptionally passionate about always carving out something new and refreshing in every venture and places an exceptionally high importance on personal performance, integrity and truly adding value through her businesses.

Dan Barrett
– Senior Consultant & FinTech Practice Lead –

This may surprise you, I’m actually from the UK and do recruitment in Sydney, always trying to break the mould…

I’ve spent over 11 years recruiting in the FinTech space, predominantly in Development and Infrastructure. I’ve worked with a lot of interesting candidates over my time in many countries. My focus is to help FinTech organisations continue to build their teams with the highest calibre candidates. I’m loving the FinTech Start-Up space, it’s truly innovative.

I’m relishing the opportunity to build a FinTech team to support the many FinTech clients in Sydney. I love helping people to find jobs it’s easily the most fulfilling part of my job, I’m pretty passionate about helping people.

I’m a Rugby Union fanatic, I was the Club Captain of Sydney Harlequins up until last year so I can easily drink more beer than Alasdair. I’m also incredibly lucky as I’m slightly less obsessed with tea than Amy and she asks if I want one every-time she makes one.

Kieran Davis
– Consultant –

With over 9+ years in sales, management and franchise directorship, he has the skills and capabilities to exceed expectations and deliver robust and effective recruitment solutions within the Python, Java, C# and Ruby space

A very passionate fisherman, who spends more time fighting snags than fish. A St George Illawarra fan (don’t hold it against him), Kieran is a self-motivated, outgoing individual with an entrepreneurial mindset.

Born and bred in the Illawarra, he made the decision to move into the corporate world to follow his aspiration of playing in the technology domain and help clients & candidates reach their career goals.

Alasdair Liddle
– Consultant –

Alasdair is a talented business professional with 9+ years experience in several different industries. Highly skilled at assessing and focusing on client needs and motivators. He has a proven ability to manage client/customer relationships at all levels, and places high value on developing long term partnerships and driving profitability.

Alasdair has an obsession with all the latest and greatest technology and a keen interest in the processes for how the tech is developed to how it is used.

When he isn’t planning the next holiday to somewhere exotic you can find him on the football field or down in the pub having a beer or two. A self-proclaimed whiskey aficionado and for the football fans, an avid Chelsea FC supporter.

Alasdair’s passion is quality of service coupled with a desire to exceed expectations. A professional attitude, yet service with a smile.

Will Robertson

Born and raised in England, Will went the long way round to join the FIRESOFT team in Sydney: having spent 10 years in the Los Angeles real estate market as a top producer for Sothebys Intl Realty, then another 10 in Indonesia setting up and operating his own successful business.

Though he’s British by blood, Will not only surfs but also knows how to operate a BBQ and so feels more at home with his Australian and Indonesian family however still can’t help himself in talking about the weather to kick off any conversation!

With a passion for building enduring business relationships, Will loves delivering results and exceeding client and candidate expectations. His focus is on working with the very best Js, React and PHP developers,and is the ‘go to man’ where these skills are needed.

Peter Jones

Peter is a Los Angeles native.

After college in the 80’s he worked as a business developer for one of the largest finance companies in North America.

In 1994 He launched his first business, Genetic Evolutionary Nutrition two former business associates manufacturing and distributing health supplements throughout the US and Europe. The business took him to England where he managed all facets of marketing and distribution to nine countries in Western Europe.

After a few years in cold, wet England, he made a lifestyle move to Bali in 2005 where he launched Bali Alternative Media, successful, full-service marketing agency working in direct partnership with the Bali Hotels Association.

Peter specialises in PHP Recruitment with FIRESOFT working with businesses in various sectors throughout Australia.

When not in the office, Peter can usually be found surfing, or playing football with his son.

Nicole Pujol
– Candidate & Administration Manager –

Nicole is highly-motivated, hard working individual who thrives in her role – working with the FIRESOFT team from afar. She is a single mom who is based in the Philippines and works from her home office – the FIRESOFT ‘overseas’ office!

Her goal is to be able to extend as much help as possible to the FIRESOFT family in whichever ways possible. From running systems administration and data entry on their internal systems and education portal, to social media, candidate contracts and onboarding, to organising and running events for the FIRESOFT Contractors and Professional Services team! There isn’t anything this woman can’t do!

Nicole has an obsession with detail, wants everything to be as perfect as possible and doesn’t settle for half baked work.

When she isn’t playing mom to her son, she loves to travel whenever she gets the chance. For now, she wants to explore her own country and eventually venture out on to other countries.

Nicole’s motto in life is HAKUNA MATATA which means NO WORRIES. Despite all the troubles that we all face in life try not to worry much and just do what needs to be done.

Emma Broomfield
– Alumni –

One of the things we love about the FIRESOFT growth story is that we’ve had the privilege of being surrounded by some incredible humans along the way! We’re not under any illusion that people will stay with the FIRESOFT family forever and as they grow and develop, they may graduate our environment to other exciting challenges!

One of our fundamental beliefs is anchored around mutually beneficial relationships – our internal team included! We are clear about understanding our team members’ goals and aspirations and how we can help them get there!

Our Alumni pages give us the opportunity to honour and appreciate the incredible work they’ve done for us and proudly commend them for what they’re up to now and where they’re headed in the future along the path to their dreams!

Emma: English born, women’s rugby player and fanatic and all-round hard-working, fun-loving, genuine human being. Emma joined the team early into the new year of 2017 and hit it off with clients, candidates and the team immediately, quickly seeing success on multiple fronts! After the delightful announcement from the Turnbull government around 457 visas there were some tough questions and reflections to be had; as many other Australian recruiters would have found. Emma decided this was perhaps a sign for her to follow her lifelong dream of getting into the police force and placed a hopeful application back in the UK with the whole FIRESOFT team backing her. She landed the academy role (of course) and though we were sad to see her go, she’ll always be a part of the FIRESOFT family!

Currently She Is: A Police Officer in London UK

Her Dream Job: She would love to progress through the ranks to become a Detective.

Jon Duggan
– Alumni –

One of the things we love about the FIRESOFT growth story is that we’ve had the privilege of being surrounded by some incredible humans along the way! We’re not under any illusion that people will stay with the FIRESOFT family forever and as they grow and develop, they may graduate our environment to other exciting challenges!

One of our fundamental beliefs is anchored around mutually beneficial relationships – our internal team included! We are clear about understanding our team members’ goals and aspirations and how we can help them get there!

Our Alumni pages give us the opportunity to honour and appreciate the incredible work they’ve done for us and proudly commend them for what they’re up to now and where they’re headed in the future along the path to their dreams!

Jon: Irish Born, Soccer (football) fanatic, all around delightful human. Jon joined the team in two separate runs since 2012 and in the end returned to Ireland for family reasons. He was the overall top biller in 2014 and loved by clients and candidates alike!

Currently He is: a senior recruitment consultant in Dublin

His Dream: He is going back to college to study counselling and psychology and will pursue his dream of counselling post-grad!

Matt Manns
– Alumni –

One of the things we love about the FIRESOFT growth story is that we’ve had the privilege of being surrounded by some incredible humans along the way! We’re not under any illusion that people will stay with the FIRESOFT family forever and as they grow and develop, they may graduate our environment to other exciting challenges!

One of our fundamental beliefs is anchored around mutually beneficial relationships – our internal team included! We are clear about understanding our team members’ goals and aspirations and how we can help them get there!

Our Alumni pages give us the opportunity to honour and appreciate the incredible work they’ve done for us and proudly commend them for what they’re up to now and where they’re headed in the future along the path to their dreams!

Matt – Australian Born, Sport (literally ALL sports) fanatic, and all-round intensely passionate guy. Matt was the very first (and brave!) FIRESOFT team member. He joined us in mid 2012 and graduated in 2014 to give the account management domain a go!

Currently He Is:The Talent Acquisition Manager for an Information Management Consultancy in Sydney

His Dream: He would love to be a professional sports/surf athlete or photographer

Phil Joseph
– Alumni –

One of the things we love about the FIRESOFT growth story is that we’ve had the privilege of being surrounded by some incredible humans along the way! We’re not under any illusion that people will stay with the FIRESOFT family forever and as they grow and develop, they may graduate our environment to other exciting challenges!

One of our fundamental beliefs is anchored around mutually beneficial relationships – our internal team included! We are clear about understanding our team members’ goals and aspirations and how we can help them get there!

Our Alumni pages give us the opportunity to honour and appreciate the incredible work they’ve done for us and proudly commend them for what they’re up to now and where they’re headed in the future along the path to their dreams!

Phil – Australian Born, Agricultural Economics Graduate, best laugh in the universe. Phil is an absolute delight and brings a sense of humour and positive attitude to everything he does. Phil joined us as a Rookie Recruiter in 2015 and graduated to pursue his true dream in the finance domain!

Currently He Is: A Graduate in Funds Management

His Dream: He would love to be in a management role within the Funds Management domain by 30 years of age (and own a bachelor pad on the water in Pyrmont sooner than later – or so we’ve been told).

Paul Kiernan – Alumni –

One of the things we love about the FIRESOFT growth story is that we’ve had the privilege of being surrounded by some incredible humans along the way! We’re not under any illusion that people will stay with the FIRESOFT family forever and as they grow and develop, they may graduate our environment to other exciting challenges!

One of our fundamental beliefs is anchored around mutually beneficial relationships – our internal team included! We are clear about understanding our team members’ goals and aspirations and how we can help them get there!

Our Alumni pages give us the opportunity to honour and appreciate the incredible work they’ve done for us and proudly commend them for what they’re up to now and where they’re headed in the future along the path to their dreams!

Paul – English born, lover of all things mechanical (mostly cars) and football fanatic! Paul was a highly tenacious and passionate consultant who placed a huge emphasis on really knowing his shit; he even went and did an application development course with General Assembly! Paul graduated FIRESOFT to try his hand at pure technical sales!

Currently He Is: APAC Technology Sales Manager

His Dream: He would love to be the ‘go to guy’ for mobile ad-tech in Australia!

Meet Our Team

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